Raising awareness about child trafficking and the penalties associated with purchasing a minor for sex both leading up to and during the FIFA World Cup in Brazil.
In a bid to tackle the sexual exploitation and abuse of children, ITS A PENALTY aims to raise awareness amongst football fans and those travelling to Brazil for the World Cup that if they engage in sexual exploitation with a child aged 17 and under they could face prosecution both in Brazil, and their home country upon returning.
The World Cup will be held in Brazil during June and July 2014. Police authorities are concerned that young girls in Brazilian cities will be trafficked and girls as young as 10 will be groomed for prostitution and offered to football fans and tourists. In addition, up to 250,000 homeless children in Brazil are also at risk of being sexually exploited. That is why we are taking action now.
ITS A PENALTY is led by Happy Child International, Jubilee Campaign and The A21 Campaign, working in conjunction with the National Crime Agency whose CEOP command leads on tackling travelling child sexual offenders in the UK.
ITS A PENALTY has the full support of the Metropolitan Police, the Football Association, the British Prime Minister, the UK and Brazilian Governments and the Brazilian Federal Police.
The campaign also provides an opportunity for a direct charitable response on the ground.
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